|Posted by Sabrina Robertson on July 28, 2015 at 4:25 PM|
We are creative people and business owners. We have a LOT to do. While the majority of our brain is constantly occupied with creating and filtering new ideas for a new art or craft project, the other part struggles to do everything else effectively. The problem is that we still need to put in the time and effort that is required to make it as a successful entrepreneur, or else nobody will hear about us. Advertising cost effectively. That’s why tips and tricks that cut down on both time and effort are more than welcome in my world!
Being everywhere, all the time
If you go to one of my social media channels, chances are I *just* posted an update. It could be a tweet with an interesting link, a Facebook update with a quote that inspired me or a new Pinterest pin with one of the designs from my shop. This means I should be pretty active over there, right?
Sure, it’s just that at the time these social media updates were posted, I was either having a coffee somewhere, strolling the River Walk, or sketching up new patterns. I only spend about two minutes a week on all of the business related social media posts combined. I later go back to these updates to reply to and interact with the friends I’ve made over there, surely, but the initial update was all taken care of beforehand.
How to schedule a week’s worth of social media updates in two minutes
The service I use to automatically post on Twitter, Facebook, Tumblr and Pinterest is around.io. It’s built specifically for shop owners (currently mainly supporting Etsy and a few other marketplaces) and automatically fetches products from your store for you to schedule with the click of a button.
Here’s what the process for scheduling pins looks like for my shop, for example:
By clicking the Pin all day button on the left, a list of pins at random times is being generated for me as a suggestion to either edit or approve in bulk. By clicking ‘save pins’, these updates are now scheduled to be posted on my Pinterest account. That’s it. I’m done for the day.
The process for scheduling tweets has a similar interface and offers some more options:
You can see some interesting quotes are generated, as well product images and links to my Etsy shop. You can choose what’s being generated using the drop down menu in the upper right (leaving out the quotes, using only image posts, etcetera). Clicking ‘Save tweets’ will now schedule all of these updates to be sent out throughout the day. Done.
What’s interesting to note on the ‘Post all day on Facebook’ tab, is the ability to post to groups (next to posting to your fanpage), which could be very helpful if you’ve joined Facebook groups that allow sharing and promoting arts and crafts. Many members of these groups have notifications set up that will give them a heads up when a new listing has been posted. One of these members could easily be your next best customer.
Tumblr is just as easy to schedule as the other social platforms, and if you have more than one Tumblr blog, you can select “Post to Random Blogs” to spread your information!
You can image it takes just a couple of minutes to repeat this process for the rest of the week.
You can also add some custom posts on set times (if you’re running a sale, for example, or have a special announcement on a specific date and time) on your around.io ‘home screen':
You’ll get a 7 day free trial to try and play around with around.io, and if you like to continue the service, the fee is $9.99 a month.
I’d love to elaborate more on it, but it’s just that simple.
Etsy traffic on autopilot